ViiV Healthcare / ACCELERATE! Study (2016)

A qualitative report of findings from an ethnographic research study of Black gay men in Baltimore, MD and Jackson, MS. Black men who have sex with men are the demographic most impacted by HIV, and Baltimore and Jackson are two of the U.S. cities where the situation is most dire. Listening to their experiences and putting them at the center of decision-making and creation of solutions to combat HIV is common sense. Full report here.

The report came packaged in a custom backgrounder folder, providing a snapshot of the motivation behind the initiative, how ViiV approached the study, their key insights, and next steps for investing in solutions. Full backgrounder here. Jump to view the pages.

A sample of report pages.

Backgrounder.